Rear Window Media News & Blog
13 May 2010
Digital signage is popping up all over the place, from banks to gas station pump tops to roadside billboards — and now it might be coming to the car right in front of you.
Minneapolis-based Rear Window Media is pioneering a new kind of digital signage placement, and the company’s name says it all. Rear Window Media is deploying digital signs in the rear windows of cars in Minnesota and Texas, and is looking to move into other markets as soon as possible.
“What we do is we’re taking a digital signage technology and bringing it to consumer vehicles,” said Marta Anderson, a marketing consultant for Rear Window Media. “It takes a projection technology so that people are still able to obviously see out of their rear windows.”
The company’s hardware and Web-based software enable deployers to outfit automobiles with digital signage that can be updated and pushed out in real time and that is GPS-enabled to allow for location-specific advertising. The company sells the hardware and maintains the software as a subscription service.
And with the ongoing uproar over digital billboards, which some critics classify as a dangerous roadside distraction, Rear Window Media sees a niche for what it says is a safer, less intrusive alternative.
“We are tying to market it as a safe alternative to digital billboards, because it encourages drivers to keep their eyes on the road,” Anderson said. “You’re looking straight ahead at the vehicle in front of you, rather than taking your eyes off the road to look at something on the roadside.
“It’s also nice because it takes away from putting any permanent structures on the roadways too, so it keeps the roadways beautiful.”
Rear Window Media initially started marketing to fleet owners and businesses that maintain several vehicles, Anderson says, but now also is focusing on real estate agents, who would be able to show updated listings and listings appropriate to the locale in which the car is being driven.
The company’s hardware is rolling on about a dozen cars in the Minneapolis area, with more on the road in metropolitan areas in Texas like Dallas, Houston and San Antonio.
The technology’s reception has been great in Texas, Anderson says, but the company is currently waiting until legislative issues potentially affecting its deployment are cleared up before rolling out more in Minnesota — which could likely take until next year.
“And that’s what we’re finding in a lot of states, so that’s why it’s little bit slower to push out into new markets,” she said.
The displays do change from day to night, so they’re not blinding at night after being visible in full sunlight, she says, and the signs are on a 10-seond rotation with no video. The signs have no flashing lights, and they’re readable from a safe distance, so they shouldn’t be distracting and shouldn’t encourage tailgating, Anderson says. Also, the signs are only visible to drivers in cars behind the signs, not to those to either side, so people seeing the signs are still looking at the flow of traffic ahead of them. So far they haven’t seen any issues with the system, she says.
“I think it’s a very safe concept,” she said. “It’s much safer than taking your eyes off the road.”
But Dennis Hathaway, president of the Coalition to Ban Billboard Blight in Los Angeles, says he “can’t think of a worse idea, frankly.” While he acknowledges that he hasn’t actually seen on of the rear window signs himself, Hathaway says the idea of having a distraction like that in the midst of highway traffic going 60 to 70 miles per hour just isn’t a good one.
“Having a constantly changing digital sign in the rear window, particularly at night…it just raises all kinds of flags about traffic safety if nothing else,” he said.
And as far as the rear window projection screens being safer than roadside digital billboards, Hathaway says he’s not buying that one either.
“The digital billboards can be a driver distraction, there’s no question about that…but to say that to take one potential distraction and move it more into the line of sight doesn’t make any sense at all,” he said. “It’s going to be a worse distraction.”
Either way, the company is getting great feedback from its customers, Anderson says. They can update their ads as often as they want, they’re adjusting to offer location-specific ads, and people are asking them about the ads when they park their cars, she says.
“I know one of our realtors just thought it was the greatest idea,” she said. “He was saying, ‘Why would you want to spend all this money and put your face on a bus bench when you could have it right in people’s faces when they’re driving?’”
Click Here To View This Article At DigitalSignageToday.com
HOUSTON, TX – May 10, 2010 –Rear Window Media™ (RWM) is in search of the nation’s TOP REALTORS®. The company is expanding its pioneering personal digital billboard solution to real estate agents in select metro areas. Agents who are interested in increasing their visibility, staying ahead of the curve and attracting new clients are finding this new mobile advertising solution to be long overdue. To add to the excitement of their expansion, Rear Window Media is currently seeking top real estate agents to serve as spokespersons for this innovative advertising solution. Selected agents will receive a complete RWM mobile digital solution and two year operating license (valued over $7,000) to use for their personal advertising efforts while gaining exceptional publicity via Rear Window Media.
The Rear Window Media advertising solution converts a portion of the rear window of approved vehicles into mobile, “live”, digital billboards. Real estate agents are adopting this solution to market their brand and listings to the public in an eye-catching, commanding and cost-effective manner. Agents now have the freedom to control their promotional efforts like never before. Imagine driving behind a Realtor’s vehicle and seeing photos of properties for sale displayed in front of you. Better yet, the properties being displayed are relevant to the specific area you are currently driving. The RWM software allows for mobile, location-based messaging that is changing the way we use digital signage technology. “Our display technology is mobile, real-time and GPS enabled, which allows advertisers to deliver the right message, at the right time to the right audience. The public is fascinated by our technology because it takes the concept of traditional static vehicle wraps and window stickers and makes them come to life,” says Jessica Netter, President of Rear Window Media. The company also markets the product as a safe alternative to digital billboards as it encourages drivers to keep their eyes on the road.
“I love working with this technology. People always look because it’s something new and different. I can reach a large number of people with different messages, for my different property listings, for a much lower cost than traditional advertising and I update my ads as often as I want.” says Jamie Ogden, award-winning Minnesota based agent (and former Minnesota Twins player) who has installed a Rear Window Media system in his SUV. Mr. Ogden states he “likes to stay ahead of the curve.” “It makes a lot of sense for me. Why would I want my face on a static bus bench when I can have my face and my listings right in front of people when they drive?” says Ogden.
RWM is currently reviewing applications for real estate agents who would like to take part in this opportunity. More information is available by visiting www.rearwindowmedia.com and clicking on the “REALTOR SPOKESPERSON” button.
Rear Window Media offers a safe messaging alternative to mobile devices and roadside digital billboards. As part of the company’s commitment to creating safer roadways via safe roadway messaging, Rear Window Media supported Oprah’s “No Phone Zone Day” on Friday April 30, 2010.
The Governors Highway Safety Association (GHSA) and its member State Highway Safety Agencies are joining forces with Oprah Winfrey and Harpo Studios to fight distracted driving during “No Phone Zone Day” on Friday April 30, 2010.
International: Rear Window Media introduces innovative mobile digital billboards on vehicles
| network2media Bureau |
| Tuesday, 20 April 2010 08:00 (IST) |
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MINNESOTA: Even as digital billboards are gaining wider acceptance globally despite the numerous apprehensions highlighted by certain groups, Minnesota-based Rear Window Media (RWM), a woman-owned company, has developed a proprietary mobile digital display technology that allows individuals and businesses to own their own “live” digital mobile billboards featuring targeted location-based messaging (LBM), dynamic content, real-time updates, limitless real estate and unmatched frequency. RWM is now taking the private network digital signage solution to Texas metropolitan areas to popularise the advertising medium.
 Jessica Netter This new digital signage solution is mobile, GPS-based and allows private network subscribers to control and deliver relevant, real-time marketing messages and community alerts to the public on the rear window of their vehicle while they are driving. According to Jessica Netter, president and founder of Rear Window Media, “The public is really captured by this technology not only because it delivers relevant content, in real-time, based on vehicle location, but it also offers a ‘wow’ factor that many traditional forms of advertising and other forms of digital signage can’t offer.”
She added that “as the topic of distraction on roadways continues to heat-up, RWM is helping to remind drivers to drive safely and keep their eyes on the road by displaying messages on the rear of vehicles vs. other forms of outdoor advertising that are located away from the road.”
Business owners and fleet operators are finding this solution to be a very efficient and unique way to reach their target markets. For a low monthly subscription fee, an easy-to-use Web interface allows private network subscribers to remotely view, update, and manage their own campaigns. Private network subscribers can control the message content displayed on their own vehicles, and since the digital ads change every 10 seconds, they can also opt to resell space to generate additional income.
RMW’s online reports track where and when messaging is displayed. “I love working with this technology. People always look because it’s something new and different. I can reach a large number of people with different messages, for my different listings, for a much lower cost than traditional marketing and advertising,” said Jamie Ogden, Minnesota-based Edina Realty agent (and former Minnesota Twins player) who has installed a Rear Window Media system in his SUV.
In time, RMW intends to take this solution to a wider market in the US and elsewhere.
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MINNEAPOLIS, MN – APRIL 20, 2010 – Rear Window Media™ (RWM), an innovative digital solutions firm taking digital marketing on-the-go, announced today the appointment of experienced executive businessman and entrepreneur Kevin J. Casey to the RWM board of directors.
Mr. Casey c ccurrently owns and operates Casey Business Solutions, a business and management consulting firm that helps companies expand and transform to reach their full business potential. Mr. Casey has a distinguished career with over 30 years experience at United Heath Group (UHG), a Fortune 500 Company.
Mr. Casey’s corporate career at United Health included many executive roles, including President and Chief Operating Officer assignments for four of the company’s major business segments over a 15-year period. He then fully developed his own company, RedBrick Health. He served as President and COO, securing 45 million dollars of venture capital investment over a 30 month period, while building and organizing the company’s systems and operations from the ground up.
His other entrepreneurial endeavors include his current business, Casey Business Solutions as well as Savanna Health. He co-founded Savanna Health as a start-up venture in mid-2008. The company was quickly acquired by Jubilant Biosys, allowing Mr. Casey the opportunity to focus fully on his consulting practice.
In addition to Rear Window Media, Mr. Casey serves on the boards of three other local companies. “Mr. Casey is an exceptional business leader and visionary who brings great leadership, financial and strategic expertise to Rear Window Media’s Board of Directors,” said Jessica Netter, Rear Window Media’s Founder and President. “His proven track record of success identifying and capitalizing on new business opportunities will contribute greatly to Rear Window Media’s continued growth and future success. We are proud to have him join our Board.” Rear Window Media gains a valuable member to their board with Mr. Casey’s extensive experience in both corporate positions and entrepreneurial endeavors.
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New Digital Signage Solution Brings Digital Billboards To Consumer Vehicles
HOUSTON, TX – APRIL 6, 2010 – Rear Window Media™ (RWM) is expanding its private network digital signage solution to Texas metropolitan areas and is currently soliciting qualified Resellers to be the first to offer this cutting-edge digital technology to the Texas market. This Rear Window Media proprietary solution allows business owners, fleet operators and consumers the opportunity to own their own mobile digital billboards.
This new digital signage solution is mobile, GPS-based, stylish in appearance and affordable. The solution allows private network subscribers to control and deliver relevant, real-time marketing messages and community alerts to the public on the rear window of their vehicle while they are driving. The solution is first to market and unlike any other form of digital advertising. “The public is really captured by this technology not only because it delivers relevant content, in real-time, based on vehicle location, but it also offers a ‘wow’ factor that many traditional forms of advertising and other forms of digital signage can’t offer,” said Jessica Netter, president and founder of Rear Window Media. “Further, as the topic of distraction on roadways continues to heat-up, RWM is helping to remind drivers to drive safely and keep their eyes on the road by displaying messages on the rear of vehicles vs. other forms of outdoor advertising that are located away from the road.” states Netter.
Business owners and fleet operators are finding this solution to be a very efficient and unique way to reach their target markets. For a low monthly subscription fee, an easy-to-use Web interface allows private network subscribers to remotely view, update, and manage their own campaigns. Private network subscribers can control the message content displayed on their own vehicles, and since the digital ads change every 10 seconds, they can also opt to resell space to generate additional income. Rear Window Media’s online reports track where and when messaging is displayed. “I love working with this technology. People always look because it’s something new and different. I can reach a large number of people with different messages, for my different listings, for a much lower cost than traditional marketing and advertising,” says Jamie Ogden, Minnesota based Edina Realty agent (and former Minnesota Twins player) who has installed a Rear Window Media system in his SUV.
Mr. Ogden states that he “likes to stay ahead of the curve.” “I have lived and worked all over the country and have never seen anything like this. It makes a lot of sense for me. Why would I want my face on a static bus bench when I can have my face and my listings displayed in front of people when they drive?” said Ogden. “It’s enough of an eye-catcher to get people looking up and looking forward and looking at your message,” he said.
Rear Window Media is excited to expand the use of its service and software to serve the metro areas of Texas. If you are interested in becoming a Reseller of this exciting new product, please contact Rear Window Media or visit www.rearwindowmedia.com/resellers for more information.
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REAR WINDOW MEDIA LAUNCHES A NEW MOBILE ADVERTISING TECHNOLOGY IN TEXAS METRO AREAS
Minnesota based company provides a real-time, location based alternative to controversial digital billboards.
Rear Window Media™ (RWM) has expanded its private network digital signage solution to Texas metropolitan areas. While some US cities have recently banned digital billboards and more are contemplating the distraction effect of that type of advertising on the roadways, RWM is expanding with a safe advertising alternative. This Rear Window Media proprietary solution allows business owners, fleet operators and consumers to own their own mobile digital billboards.
Seen by some as a driving distraction because they cause you to look away from the road, roadside digital billboards have recently been banned in cities such as Denver and other communities. Unlike roadside digital billboards, Rear Window Media’s on-vehicle billboards are placed in the rear window of a vehicle so viewers look straight ahead while driving. Additional safety precautions such as dimmed nighttime lighting, variable day and night images, subtle transitions, and size regulation make this technology a safe advertising alternative. Moreover, the technology provides a means to eliminate the clutter of permanent advertising on roads and highways because there are no permanent fixtures.
Vehicles are often used as a platform to advertise products and services. Rear Window Media takes this initiative to the next level with its eye-catching, cutting-edge and cost-effective technology solution. Rear Window Media allows individuals and businesses to own their own mobile, “live” digital billboards displayed on the rear window of their vehicles.
This new digital signage solution is mobile, GPS-based, suitable for consumer vehicles, and stylish in appearance. The solution allows private network subscribers to control and deliver relevant, real-time marketing messages and community alerts to the public on the rear window of their vehicle while they are driving. The solution is first to market and unlike any other form of digital advertising. “The public is really captured by this technology not only because it delivers relevant content, in real-time, based on vehicle location, but it also offers a ‘wow’ factor that many traditional forms of advertising and even basic digital signage can’t offer,” said Jessica Netter, president and founder of Rear Window Media. “Further, as the topic of distraction on roadways continues to heat-up. RWM is helping to remind drivers to drive safely by displaying reminders to “Buckle Up”, “don’t text while driving” etc. along with real-time Missing Persons Alerts and traffic information.”
Business owners and fleet operators are finding this solution to be a very precise, efficient and unique way to reach their target markets. An easy-to-use Web interface allows private network subscribers to remotely view, update, and manage their own campaigns for a low monthly subscription fee. Private network subscribers can control the message content displayed on their own vehicles, and since the digital ads change every 10 seconds, they can also opt to resell space to generate additional income. Rear Window Media’s online reports track where and when messaging is displayed. “I love working with this technology. People always look because it’s something new and different. I can reach a large number of people with different messages, for my different listings, for a much lower cost than traditional marketing and advertising,” says Jamie Ogden, Minnesota based Edina Realty agent (and former Minnesota Twins player) who has installed a Rear Window Media system in his SUV.
Mr. Ogden states that he “likes to stay ahead of the curve.” “I have lived and worked all over the country and have never seen anything like this. It makes a lot of sense for me. Why would I want my face on a static bus bench when I can have my face and my listings displayed in front of people when they drive?” said Ogden. “It’s enough of an eye-catcher to get people looking up and looking forward and looking at your message,” he said.
Rear Window Media is excited to expand the use of its service and software to serve the metro areas of Texas.
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ST. PAUL, Minn. — A Minnesota company has developed a new technology to broadcast electronic ads on rear windows of vehicles.
They say it’s a brilliant marketing strategy. One problem: authorities say it may be illegal.
“You’re always looking for ways to get messages out to the general public,” said Jessica Netter, President and Founder of Rear Window Media.
Netter founded the company in 2008. The concept, she said, is simple: they pay drivers an average of $3 an hour to drive around with their electronic signs. Advertisers, in turn, pay the company, based on how many signs they want and where they want to advertise. Businesses can also pay for the technology to do their own advertising.
Netter said it’s just the next step in strategic marketing.
“We’re just trying to create a new business for Minnesota and make jobs for people in our state, and we don’t want to have to move out of state but we will if we have to,” Netter said.
Turns out, officials are not so sure whether the electronic signs are legal.
“It’s illegal to have white lights projecting from the rear of the vehicle while it’s being driven, and it’s also illegal to display colored lights from a vehicle,” said Lt. Eric Roeske of the Minnesota State Patrol.
Roeske said not only could the signs violate state law, they may also contribute to drivers’ distraction.
“Distracted driving is one of the leading causes of crashes. We really want to see distractions be minimized while people are driving down the roadway, and this just appears to add another distraction,” Roeske said.
Netter disagrees.
“Our devices are on the road, on the vehicle in front of you, which is where you’re supposed to be looking,” she said.
This week, state lawmakers introduced a bill that would change state law to allow for the electronic signs. If the bill isn’t heard by a committee on Friday, it will die.
Jamie Ogden hopes the company has a chance to continue. As a realtor and restaurant owner, he displays the sign on the back of his SUV as a sort of additional advertisement.
“It’s enough of an eye-catcher to get people looking up and looking forward and looking at your message,” he said.
At this point, the company is advertising on only a dozen cars. They say they have nearly 500 more people interested in signing up to do the advertising, but they’re holding off on expanding until after they’ve resolved their legal issues.
If you’d like to learn more about the company, you can just go to: www.rearwindowmedia.com.
(Copyright 2010 by KARE. All Rights Reserved.)
MINNEAPOLIS, MARCH 2, 2010 –Many fleet operators opt to use their vehicles to advertise their products and services via on-vehicle advertising. Having multiple vehicles on the road in different locations can allow for ample viewing of their business messaging. Rear Window Media™ (RWM) takes this initiative to the next level with it’s eye-catching, cutting-edge and cost-effective technology solution. The company has recently expanded it’s private network service to offer incentives for fleet vehicle use, including built-in vehicle tracking, and special rates for AFLA members.
RWM offers an innovative mobile, GPS-enabled digital signage solution. This proprietary solution allows private network subscribers to control and deliver relevant, real-time marketing messages to the public on the rear window of their vehicles while they are on the road. The solution is first to market and unlike any other form of digital advertising.
Private network subscribers are finding this solution to be a very precise, efficient and unique way to reach their target markets. GPS based delivery allows for a revolutionary way for fleet operators to reach local audiences. An easy to use web interface allows private network subscribers to remotely view, update, and manage their own campaigns, as well as track vehicle movements, for a low monthly subscription fee. Vehicle messaging can be prescheduled based on the GPS location of each vehicle, or can be pushed out live in real-time. Additionally, since the digital ads change every ten seconds, fleet operators can opt to resell space to generate additional income.
AFLA members enjoy special rates and other fleet vehicle operators can contact Rear Window Media™ for customized package solutions.
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REALTORS® Magazine | Daily Real Estate News | February 24, 2010
Marketing Idea: Rear Window Signage
Real estate professionals now can market to their target audience with digital signage displayed on the back windows of their own vehicles. The GPS-enabled billboards from Rear Window Media allow subscribers to control and deliver relevant, real-time marketing messages while they are on the road. The monthly fee they pay gives them the ability to remotely view, update, and manage their own marketing campaigns.
Additional income potential is possible by reselling space, since the digital ads change every 10 seconds. “I love working with this technology,” attests Minnesota-based property agent Jamie Ogden. “People always look because it’s something new and different. I can reach a large number of people with different messages, for my different listings, for a much lower cost than traditional marketing and advertising.”
Source: AKA.tv (02/22/2-10)
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Real-time digital displays on rear windshields of vehicles – What an idea!
This delivers visibility, control, monitoring & tracking
This new medium should generate encouraging response from advertisers